It’s Nice That have built a Word-A-Coaster and put it in Selfridges window!

Word-A-Coaster! Photo by It's Nice That

Selfridges launched their Word Words Words event today, aimed squarely at championing words, books and libraries through various fun and educational events (handwriting analysis, love letter lectures and storytelling are just some of the things on offer) and so they needed an equally cool window display.

Step forward the It’s Nice That team…

It was at this point that I added “Word-A-Coaster” to my vocabulary. The window display is a collaboration between It’s Nice That and interactive designer Stewdio and takes the form of a fortune telling machine. It’s part 14-foot tall wooden rollercoaster (hand built by model makers Atom), half 30,000 strong ball pit.

The balls, which can be picked up free of charge by shoppers, contain little cards showing a uniquely numbered adjective generated electronically. It’s like a fortune cookie but with the added coolness of being part of a rollercoaster.

You can see more pictures of the project over at It’s Nice That. To be honest, if you don’t already read the site, you should definitely go over there anyway and take a good look.

You can find out more about the Selfridges Words Words Words events on the department store website (and I’ve also written about it on the lifestyle site MyDaily).

Fortune balls. Photo by It's Nice That