Carl Kleiner returns to organise more things beautifully
You may remember Carl Kleiner for his recipe book photography a couple of years ago which, rather than offering up the traditional sugar and flour porn, neatly organised the ingredients on coloured backgrounds. Since then he’s done a number of things including an ad campaign for the reward program Avios which keeps catching my eye on the tube. But most of all I’m really enjoying his work with furniture empire Ikea, whose products lend themselves to Kleiner’s clean geometric style with fabulous ease.
You can see all of Kleiner’s previous projects on www.carlkleiner.com